The Application Of Pop Art In Modern Design

This thesis is a discussion of the creation of visual communication in my graduation project "Master Burger".Pop art was born in the UK in the late 1950 s and became an art trend with worldwide influence in the 1960 s.Pop art promotes the development of modern art design with its unique decorative features,brings the unique charm of pop art to design aesthetics,and expounds it from the perspective of aesthetics and practical design applications.This article takes Pop Art as an entry point,analyzes the decorative language in Pop Art from the perspective of decorative patterns,and further understands the influence of Pop Art on modern design by combing the decorative elements and color applications in Pop Art.First of all,pop art is a popular culture in the society and is loved by a large number of young consumer groups.Analysis of the expression form,characteristics and influence of pop art in modern design can effectively pop art The style is more thoroughly applied to modern design.Secondly,the pop art style design conveys product information and corporate culture with a unique visual image,which makes the case analysis method better review the application of pop art in modern design.Finally,it is concluded that Pop Art has a wide range in modern design.The analysis of clothing,packaging and creative products in modern design directly shows the diversification of creative elements,the specialization of color application and the enrichment of product art image Features.The visual design of the "Master Burger" brand is to reorganize and innovate the decorative elements in Pop Art,and guide modern design concepts to infiltrate Pop Art,a novel,lively and bold art genre,into people’s lives.To make art culture and life closely related.