Explore The Application Of Art Design In Product Marketing Under The Background Of The Internet Of Things

The rise of the Internet,cloud computing,big data and promote the Internet of things technology rapid development,Internet of things is known as the fourth industrial revolution of the engine,under the tide of technology upgrading,iot to permeate every aspect of our lives start,gradually change people's way of life,human will move an interconnection of all time.The future of the market economy and the development of art and design will be conducive to the interconnection of all things idea,at the same time,constant progress of science and technology makes the market segmentation,people growing demand for products,no longer meet the use function of a single,this brought impact and challenges to product marketing.The standpoint of art design is based on people-oriented,in order to meet the demand on the person's personality as the guidance,under the market economy,want to improve customer satisfaction,art design is an indispensable important means,is the main carrier of product marketing.It is the responsibility of the art design that the general public can understand and appreciate beauty.Under the background of the Internet of things,art design and product marketing are integrated,injecting vitality into each other,especially the application of art design in the marketing process.Without advertisements,trademarks,packaging design,product is not likely to get promotion,thus can jian,explore the application of the art design in product marketing will be a combination of both effective,to grasp the era of Internet of things market changes and consumer demand,design and application is of great significance.The conclusion obtained by the research institute is of theoretical significance for the academic research on art design and product marketing.At the same time,for designers in the Internet of things,the exploration of innovative approaches has a certain guiding role.This paper strictly follows the combination of induction and deduction,theory and evidence in the research method.Firstly,the concept and characteristics of Internet of things,art design and marketing are defined and interpreted,and the relationship between art designand marketing is summarized and analyzed.Secondly,the relationship and influence of product marketing related theories and Internet of things on art design and product marketing,art design and product marketing are analyzed.Finally,through a large number of cases,the author summarizes the application effect of art in product marketing strategy and mode.In the increasingly fierce market competition environment,the art design must obey the competition strategy of the enterprise.Each product from design to production,in the end to the market,only accord with the demands of consumers,adapt to market changes,can be recognized by consumers,help enterprise to succeed,to obtain profits.Good product can bring the effect of get twice the result with half the effort,to marketing the whole product marketing activities is a complex process,in a nutshell,the first thing to formulate marketing strategies in line with market demand,the second choice is beneficial to product sales marketing model,the last is the specific marketing activities as planned.Among them both in the marketing strategy and marketing mode,you can see the figure of art and design,in addition,art and design in the specific application of the body,not only successfully triggered into consumer behavior,shaping a good image of the enterprise at the same time,the promotion of brand information has played a positive role in promoting.