Study On The Visual Image Of Tea Culture Under Zen Aesthetics

With the development of the times,more and more attention has been paid to the spiritual and cultural life of modern people.Zen is an important part of Chinese traditional culture.Its theory has a profound influence on Chinese philosophy and aesthetics.In ancient China,there was the saying of "tea,Zen and taste".Tea,a traditional Chinese drink spread from the pre Qin Dynasty to the present,has been completely integrated into the daily life of Chinese people.In recent years,with the trend of Chinese culture sweeping the world,tea culture has also been brought out of the country.More and more foreigners begin to drink,taste and discuss tea.China's tea is gradually accepted by foreign countries.Tea culture is already a business card of China on the world cultural stage.Under the guidance of visual design and Chinese traditional theory,this paper takes the visual design of tea culture as an example to explore the experience and Enlightenment of aesthetic integration and reconstruction of Chinese Zen culture and tea culture in the new era.The structure of the article is divided into four parts.The first part is the introduction.This paper mainly discusses the development and significance of visual design as a basic means under the background of Chinese cultural globalization and the situation that Chinese traditional culture is more and more accepted by the foreign public.The second part is data collection and case study analysis.Zen Aesthetics and tea culture visual design case study,and as the basis of design and paper,to sort out the Zen aesthetic culture,to elaborate the different styles of artistic conception on the impact of tea culture visual design,and to find the most suitable visual design method for this design.The third part is through the preliminary theoretical research and case analysis,focusing on the visual design of tea culture and Zen culture,such as graphic design,point line and surface application,font design,color block design.The fourth part puts forward the prospect and Prospect of Chinese traditional culture based on the design results.