Shaping Of "Cool Novel"

As an important carrier of network literature in the virtual space,network literature platform integrates many functions and plays a decisive role in the incubation process of works.In the process of commercialization for more than 20 years,the network literature platform has gradually formed the core feature of reader centered,and the satisfaction of readers has replaced the literary value as an important measure of network literature.Readers often use the word "Cool" to express the satisfaction and pleasure of reading,so "Cool" has become the most core requirement of current online literature,and "Cool novel" has also become the most common form of online literature.However,although there is still a lack of systematic research on "Cool novel" in the academic circle,a set of screening mechanism has been formed in the online literature platform,so studying this mechanism is indeed an effective research path.Based on the social practice research of the original content department of the online literature platform,this paper hopes to study the production of "Cool novel",clarify its internal ecology,and on this basis,find a reasonable path for online literature,especially "Cool novel",to break through the commercial limitations and achieve long-term development.The first part of this paper mainly introduces the characteristics of "Cool novel" based on the "empathy engagement" under the principle of free signing.In order to adapt to the large scale of works and low threshold of creation ecology,the signing standard of online platform is very low,and the literary standard is no longer the primary standard.Therefore,in the stage of works signing,online platform reduces the consideration of literary value of "Cool novel",takes "empathy engagement" as the standard,replaces literary scale with emotional scale,and emphasizes emotional resonance with readers.It quotes the concept of "realism" in serious literature,and builds the channel of reality and imagination with "reality",so as to realize the emotional resonance with readers.In the second part of this paper,we mainly study the list mechanism based on hard-working renewal to explore the fast-paced plot development characteristics of "Cool novel".If the "empathy engagement" is only the minimum standard of network literature,the second standard of network literature is the stable novel renewal and the linear and repetitive plot development.Internet literature relies on super long texts to achieve its benefits,which is contrary to the thoughtful and rational way of reading advocated in the printing era.At this time,fragmented reading adapted to serialization and renewal has gradually become the mainstream.Therefore,in order to adapt to the change of readers’ reading habits,"Cool novel" needs to attract readers quickly at the beginning,at the same time,to maintain the attraction of the works with linear and repetitive plot development,so as to avoid boredom,which is also the reason for the fast-paced development of "Cool novel".In the third part of this paper,we study the fair method based on "flow" and explores the content characteristics of "Cool novel" in pursuit of desire satisfaction.After all,the word number is only the income guarantee of online literature.Whether the number of subscriptions directly determines whether the work is good or not.Therefore,online literature platform takes subscription as the third standard of online literature.At the same time,with the phenomenon of field stratification becoming more and more obvious,the readers’ desire is constantly enlarged and subdivided.In such a reality,in order to meet the readers’ desire more accurately,"Cool novel" has gradually formed a content feature with the purpose of desire satisfaction.It takes "YY" as the basic method to realize psychological compensation by solving the real dilemma,so that the readers can get a strong sense of pleasure.On the other hand,in today’s online platform,only by continuously subdividing the types of desire can readers’ desire satisfaction be strengthened,which not only satisfies the traditional human desire,but also conveys the core anxiety of an era.Finally,this paper analyzes the advantages and disadvantages of online literature through the screening mechanism of online literature platform,and summarizes the possibility of "Cool novel" breaking through commercial limitations and realizing long-term development.On the one hand,network literature must establish a strict logic system in the imaginary world,take the strong relevance of reality as the spiritual landing point of readers,and create a fictional world that can interact with reality.On the other hand,network literature needs to break through the limitation of times and types,and discuss the common human proposition more broadly.On this basis,network literature can discuss the realistic proposition and the human nature proposition with the overhead world in addition to the satisfaction of desire,and become a real mature work and classic work.