| As a model,modern month advertisements show the creativity of localization characteristics for the development of advertising in China.With the development of a diversified environment,Yuepai also has more possibilities and wider development space.Advertising localization is not unexpectedly conservative,rigid,and stereotyped,but is integrated with local culture on the basis of popularity.Nowadays,domestic brands’ application of the localized features of monthly advertisements should start from a new perspective,combine with the characteristics of the times,and keep pace with the times to control the direction of brand advertisement design. |