Research On The Implementation Status Of Shanghai Public Welfare Tickets

There has been a long distance between the theater and ordinary people.In the case of high costs and high fares,and low incomes of residents,cultural performances are "luxury goods" in the eyes of ordinary people.In order to allow citizens to have more opportunities to walk into the theater to watch the performances of the theater,since 2012,Shanghai has set up special funds for public welfare performances and subsidized public welfare performances.Although public welfare tickets have existed for many years,from the observation of the current implementation situation,the current situation of the sale of public welfare tickets in various theaters is different,different theaters,different performances,public welfare tickets have different sales methods,so the audience is buying public welfare When buying tickets,there may be ambiguities about the time and method of purchase.The emergence of a series of questions puts a question mark on the scientific nature of the operation of public welfare tickets.Although the issuance of public welfare tickets is only a small issue in the daily work of the theater,it reflects the comprehensive management of the theater,involving brand building,audience development and other issues of most concern in the management of the theater.Then,from the perspective of the theater's comprehensive management,how to operate public welfare tickets to better realize the original intention of public welfare and benefiting the people remains to be studied.This article will take public welfare tickets as the research object,by studying the actual operating procedures of public welfare tickets and the actual beneficiary groups,reviewing the role of public welfare tickets in the wave of cultural benefits to the people and the value reflected in the management of the theater,providing a feasible way for theater public welfare ticket operations advice.