A Study On The Police Image Of Hong Kong Police Film Poster From The Perspective Of Multi-modal Discourse Analysis

Police drama is an important genre of Hong Kong films,this article selects Hong Kong films from 1980 to 2019 a total of 40 years of 125 character class poster as the research object,based on the theory of multimodal discourse analysis,discusses the movie posters in the Hong Kong police image of meaning,interactive meaning and composition,investigates the objective presentation of the poster in the police in detail as well as visual effect of image communication,in order to enrich the present stage of the Hong Kong police image and specific group research of movie posters.In addition,since Hong Kong society has undergone several major transformations since1980,this paper divides the research on the image of the police in Hong Kong into five stages of development,and attempts to explore the rule and summarizes the effective inspiration for the creation of police drama in China.The thesis consists of six chapters.The first chapter introduces the purpose,significance,ideas and methods of the research,and summarizes the research results of Hong Kong police films,police images and multimodal discourse analysis of film posters.The second chapter systematically introduces the theoretical overview of multimodal discourse analysis.On the basis of the concept,it scientifically sets the indicators of visual grammar at the application level of this paper.The third chapter uses the content analysis method and the visual grammar framework,respectively carries on the overall data analysis and each period dynamic analysis to three kinds of multi-modal discourse analysis index;The fourth chapter compares the actual situation of Hong Kong society and the image of Hong Kong police film from a more macroscopic perspective,and summarizes the similarity and dislocation between them.The fifth chapter combines the theories of advertising and social psychology to explore the better visual presentation effect of police and gangster movie posters,and proposes the relevant ways to better shape the image of the police group,so as to provide some reference for the creation of police and gangster movies in China.The conclusion sums up the whole text and summarizes the shortcomings of this paper.