The Study Of The Acceptance Of Chinese Trditional Culture Through Comunication Of Confucius Institue

With the development of China’s economy and the improvement of comprehensive national strength,the number of people around the world who want to understand and learn Chinese traditional culture has reached record highs.The establishment of the Confucius Institute not only satisfies the needs of foreign friends for learning Chinese language,but also provides a broad platform for spreading Chinese traditional culture.In the process of continuous development and growth,the traditional cultural communication of the overseas Confucius Institutes also has the dilemma of low acceptance and poor communication.The author has been internship at the Confucius Institute at the University of Tennessee for one year and has participated in the promotion of various traditional cultures of all sizes.Taking the Confucius Institute at the University of Tennessee as the research background,the author investigates the current situation of the dissemination of traditional Chinese cultural activities of the Confucius Institutes and the acceptance of Chinese traditional cultural communication activities,and how to improve the acceptance of Chinese traditional culture communicate in the Confucius Institute.This paper is divided into three parts:The first part is mainly about the basic situation of the local Confucius Institute.Among them are the descriptions of the number of registered students in the local credit and non-credit courses,the summary of the cultural activities of the local Confucius Institutes in 2016-2018,and the summary of the traditional cultural activities of the local Confucius Institutes.List the traditional cultural activities held by the local Confucius Institute and summarize the characteristics of the cultural activities of the Confucius Institute from the perspective of the types of cultural activities.The second part is mainly a questionnaire survey and case interview of the local Confucius Institute cultural activities audience.The questionnaire mainly reflects the basic situation of the respondents,the recognition of Chinese traditional culture,the acceptance of Chinese traditional culture and the access to traditional Chinese culture.The case interview is a supplementary explanation of the questionnaire survey,reflecting the suggestions of the case respondents on the cultural communication of the Confucius Institute.The third part is mainly to study strategies to improve the acceptance of Chinese traditional culture.Put forward targeted opinions on the five aspects of communication content,communication methods,communication subjects,communication audiences,and communication effects,so as to achieve the purpose of improving the acceptance of Chinese traditional culture in Confucius Institutes.