Research On The Export Market Structure Of Chinese Cultural And Creative Products

In the field of cultural and creative products trade,China has become a major producer and exporter.The export volume has increased from US$32 billion in 2002 to US$150.603 billion in 2016,with an average annual growth rate of 26.47%,accounting for the proportion of global cultural creative products also rose from 15.35% in 2002 to 29.91% in 2016.However,with the continuous growth of cultural and creative products exports,the corresponding trade issues have become increasingly prominent,one of which is the excessive concentration of export markets.The high concentration of export markets will lead to instability in export trade,in the long run,optimizing the export market structure is a long-term strategy of diversifying export trade risks and promoting the sustainable development of China's cultural and creative products export trade.First of all,this paper uses CMS model to analyze the causes of cultural creative product export growth,and study the contribution of market demand,commodity structure,market structure and competitiveness to export growth.Secondly,this paper analyzes the rationality of the export market structure of Chinese cultural creative products from the aspects of concentration,matching degree and change trend,and makes a concrete analysis based on the measured export market structure evaluation index;according to the obtained indicators,the efficiency coefficient method and principal component analysis method are used to analyze and evaluate the structural risk of the export market,the overall risk status is at a higher risk level,and the gray system GM(1,1)model is used to predict the risk status of 2017-2021.Then,this paper analyzes the influencing factors of the export market structure of Chinese cultural creative products from the four aspects of economy,politics,culture and science and technology,and uses the gravity model to conduct empirical analysis of each influencing factor by industry and sub-region.Then,from the economic,political,cultural,and scientific aspects,the factors which affect the export market structure of Chinese cultural and creative products are analyzed,and the gravitation model is used to conduct empirical analysis of various factors by industry and sub-region.Finally,based on the empirical analysis and the relevant characteristics of the export of Chinese cultural and creative products,this paper proposes relevant countermeasures for optimizing the export market structure of Chinese cultural and creative products and reducing the structural risk of export markets.