Narrative Research On Infographic Design

Science and technology and Internet technology have achieved unprecedented rapid development in today's society.Mass communication has entered a more intense stage of competition,and human beings have already entered the "information age." The presentation of information has become more diverse and user-friendly,and the design of infographics has been applied in such a large context.As a branch of visual communication,the infographic design uses text,data,graphics,symbols,colors and other narrative elements to visualize the text,time and space hierarchy,concept visualization,and information order,in order to achieve the purpose of improving information communication efficiency.Although infographic narratives have considerable advantages in conveying content,there are currently few theoretical works on infographic narratives.At present,most of the works on infographics are in the research field of infographic design methods,and theories on narrative research are rarely involved.Therefore,through the literature analysis,case analysis,interdisciplinary and other research methods,this thesis expresses its own views on the narrative principle,narrative perspective,narrative structure and narrative effect of the infographic,and contributes a little to the narrative research of the infographic..Based on the basic theories such as visual communication and narratology,this thesis takes the information platform in the broad sense as the research object,and takes the narrative research of the chart as the starting point to summarize the narrative process of the infographic.Related concepts involved.In addition,the basic theory of literary narrative is introduced to interpret the narrative process of infographics.This paper is divided into seven chapters.The first chapter briefly discusses the background of the research,the research status at home and abroad,the purpose and significance.The second chapter expounds the overview of infographic design and narratology,clarifies related concepts,and introduces their evolution.The third chapter takes excellent graphic works as an example to interpret the infographics from the aspects of narrative elements and narrative principles.The fourth chapter studies the narrative process of infographics in detail from two aspects: narrative perspective and narrative structure.The fifth chapter focuses on the analysis of the narrative characteristics of the large texts in the past.The narrative characteristics of the infographics are superior in terms of superiority,dynamics and affectiveness,and are combined with excellent examples at home and abroad.The sixth chapter combines the relevant theories of the previous chapters to analyze the excellent infographic design works "Dialogue Movie",try to connect theory with practice,systematically study the narrative characteristics of the work.The seventh chapter is a summary,summarizing the research results of the paper,and adding to the theory of enriching the chart narrative.