Reserach On The Symbols Of Entertainment Celebrities

People live in a complex world of symbols,which are everywhere in life.Celebrity is an important cultural symbol which influences many aspects of social life.From celebrity endorsements to gossip in daily life,celebrities seem to be everywhere.The definition of celebrity as a symbol is closely related to popularity and influence.According to Peirce and Bart’s interpretation of symbols,It can be concluded that entertainment celebrities are groups who carrying social significance,Balter’s description of ideographs also suggests that we can study the metaphors behind the symbols of Entertainment celebrity.Entertainment celebrity is a symbol,which means that entertainment celebrity has specific symbolic meaning and can produce greater social influence and commercial value.There are three connotations of entertainment celebrity symbols: symbolism,commerciality and sociality.First of all,the meaning of symbols needs to be expressed through images.The image of entertainment celebrities has metaphorical expression in appearance,dress,words and deeds,and the image itself also adds meaning.On the one hand,the image packaging of entertainment celebrities follows the aesthetics of modern society and is a part of modern star industry.According to the public’s aesthetic to create the visual sense,formed the first level of significance.On the other hand,this aesthetic is related to social history and culture,as well as the change of social consciousness.Secondly,entertainment celebrities also act as substitutes for the products they represent,showing the substitutability of symbols.Thirdly,in terms of semiotics,entertainment celebrities have become a kind of cultural symbol,as well as a representation of social structure and ideology.With the rapid development of Internet and the development of social media,the symbolic significance,commercial value and influence of entertainment celebrity symbols play an important role in society.And these effects caused by symbols are just a scene of symbol flooding in modern consumer society.