Research On The Construction And Dissemination Of Mongolian Culture On The Public Account "Mongolian Circle"

With the rapid development of new media,the spread of ethnic minority culture gradually enters the public’s vision through diversified forms.The push of ethnic minority cultural content will expand the influence of ethnic culture and strengthen the cultural identity of ethnic minority people.However,there are still some problems in the minority cultures represented by the Mongols,such as fewer communication channels and weak contents.This paper takes the WeChat public number "Mongolia circle" as the research object,analyzes its communication content and presentation form,and discusses the construction of the public number on the Mongolian national culture and its communication effect.The research found that the WeChat public account "Mongolia circle" has many types of content push,such as memory,rules,life,development,entertainment,art,and so on.There are also pictures,text,audio,and video interactive content display form,but there are also "title party" and insufficient originality of articles and other defects.In terms of propagation effect,WeChat’s circular structure makes the user base and stickiness of the WeChat public account "Mongolian circle" larger,and the group preference is stronger,and the propagation effect in Inner Mongolia is higher than other public accounts.However,in some posts,there are low-quality articles with vulgar contents,poor typography,poor visual perception,etc.,and some article titles use Mongolian to lower the spread of the public account.In addition,there is no accurate audience positioning and platform positioning,so the dissemination effect of the public account is greatly limited.