Research On The Expressiveness And Application Of Animation In Digital Publications

With the development of digital publishing technology and media,animation is no longer only in a single form of expression.In the era of new media,animation has made a series of changes in order to meet the needs of information dissemination.With excellent performance,it is widely used in e-books,mobile publications,online advertising,online games and other digital publications.This paper focuses on the analysis and research of the expressiveness and application of animation in digital publications.Starting from the transformation of animation in digital publications and the application of animation in digital publications,this paper clarifies the expressive force,application characteristics,application value and development prospect of animation in digital publications.Through the methods of literature,induction and summary,the background of digital publications,animation related research status at home and abroad,animation and corresponding concepts of digital publications are sorted out and discussed,and the contents of animation in digital publications,such as expressiveness,application characteristics,application value and development prospect,are further analyzed and discussed through case analysis.This paper starts with the concept and development of digital publications and animation,combs the changes of animation production and communication methods in the digital era,and discusses the changes of animation production technology and carrier,communication channels and audience.At the same time,this paper studies the application of animation and the expressive force of animation in five kinds of digital publications,such as e-books,mobile publications,online advertising,online games and online animation.Based on the expression forms and application categories of animation in digital publications,this paper condenses the expression power of animation in digital publications,and analyzes the characteristics of animation application in digital publications.This paper analyzes the characteristics,service objectives,user needs and application value of animation in digital publications,and discusses the development prospect of animation application in digital publications in the digital era of content-oriented,user-oriented and portable.Theory proves that animation is widely used in digital publications because of its unique expressive power,which enriches the form of information dissemination in digital publications and brings users unique audio-visual experience.At the same time,animation will develop in the direction of better information presentation effect,better user experience,more advanced application carrier and so on.