Research On The Transformation Of Visual Communication Design In New Media Environment

When the new media gradually enters into our life,the traditional media gradually fades into our life.The forms of visual communication are also changing.This paper also focuses on the application of visual communication in the new media environment and the changes needed to integrate visual communication into new media,as well as the changes of communication media during the transformation of visual communication.This paper mainly takes the analysis of the audience's psychological state,thinking change,consumption pattern as the starting point.It adheres to the "people-oriented" design concept to analyze the development of visual communication law,and gradually analyzes the current successful transformation performance direction that has been applied to the development of new media,such as adding dynamic pictures,interactive links,etc.While seeking for rules,this paper also discusses people's requirements for market development after the change of visual communication and the promotion effect on economic development after the change.In this paper,the successful cases of analysis are introduced during the process of discussion.On this basis,the changing rules of visual communication transformation are analyzed in a multi-dimensional way,so that the new visual communication mode can be closer to life.This paper will be divided into six chapters,using different directions to discuss the research on the representation transformation of visual development in the new media environment.The first chapter mainly discusses the research background,purpose and significance of visual communication in the new media environment.Under the background of domestic and foreign development,this paper introduces,research status,research methods and the innovation of this paper.The second chapter mainly discusses the differences and connections between new media and traditional media.By analyzing the characteristics of new media and the definition of traditional media,the importance of new media environment is obtained through comparison,and the successful case analysis of the integration of new media in today's society is analyzed with examples.The third chapter firstly discusses the theoretical characteristics of visual communication in the new media environment,focusing on the transformation of visual psychology and visual thinking design inertia.Secondly,the new visual development characteristics after the fusion of new media and traditional development under the transformation of communication media are descripted.The fourth chapter,based on the new form of visual expression in the new media environment,mainly discusses the nature of dynamic pictures and their multi-sensory impact on visual communication.The second part is about the influence of interaction design and the audience's thinking change on the visual communication performance,and combined with the successful case analysis.The fifth chapter mainly discusses the different effects on the economy and consumers caused by the change of visual communication forms in the new media environment.The sixth chapter mainly discusses the need to continue to think and briefly analyze the problems in the process of visual development and the characteristic development trend of visual communication in contemporary China under the current new media environment.Under the new media environment of visual communication of different performance in the final analysis,there is a change in the thinking,the designer should not only keep the design idea of keeping pace with The Times more than the design of a text to someone to feel,so that it can meet the demand of today's market conditions to find out the visual works with Chinese characteristics.