Research On The Application Of Joint Marketing In The Promotion Of IP Film Market

In 2011,China began to enter theeraof IP movies.Although there are some rough and rrixed situations in t he development process,the overall development rend is good.Up to now,IP rrovies have become an important part of thefilmmarket in China Asthekeylink to realize t he film value,film marketing is also updated with the development of the tirres.Excellent film marketing can achieve twice the result with half the effort.Among them"joint marketinq',as a new and effective market ing method,has been applied to the IP film marketing The application of "joint marketing" in marketing can not only save the cost of cooperation,but also achieve considerable results.Joint marketing has become one of the hottest means of filmmarketingThis paper studies and analyzes the application of "joint marketing" in China's IP film market,summarizes the background,orign,development stage and charact erist ics of "joint marketing" in IP film market,and analyzes alarge number of cases to summarize the operation process,strategies and effects of "joint marketing" in China's IP film market.Taking Disney film industry as an exarrple,this paper studies the form classification and effect of the application of joint marketing summarizes the current situation and successful experience of the application of "joint marketing" in the market ing of Disney film industry,summarizes the problems existing in the applicat ion of "joint marketing" in China's IP film market through comparative analysis,and puts forward suggestions to solve the problems.