Visual Design Based On The Heishan Rock Painting In Jiayuguan

As an original art,rock painting is full of wildness and vitality because of its rough,unaffected and simple characteristics,which has an irreplaceable position in the history of prehistoric art.As the most representative rock painting in northern rock painting system,Jiayuguan Heishan Rock Painting records the Productive lifestyles and religious culture of nomadic people in Heishan area from different perspectives of grinding,chiseling and line carving.Based on the in-depth research of the content,culture and visual aesthetic characteristics of Jiayuguan Heishan Rock Paintings,this paper analyzes and positions the design status of rock painting,and extracts the design theme,shape and color and other elements needed in visual design.At the same time,based on following the regional,cultural and innovative principles,graphic redesign,artistic conception creation method and flat design method are integrated into logo design,illustration design,poster design and painting creation in visual design,in order that the visual design works that conform to modern aesthetic characteristics and have regional characteristics of Jiayuguan Heishan Rock Paintings can be designed,And make it a visual application of derivatives.In order to promote Jiayuguan Heishan rock painting resources protection and development,innovate and enrich tourism and cultural products,and enhance the popularity and influence of Heishan Rock Paintings.