Research On The Development Strategy Of SL Tourism Group’s Cultural Tourism Performance Section

With the continuous development of the economy and society,tourism has also become an internationally recognized sunrise industry.The country has also issued a number of policies to support the development of tourism.Tourism can not only generate more income for local economic development,but also is an important display of urban image and cultural positioning.As consumer demand continues to escalate,the tourism industry is constantly exploring new models of transformation.Compared with the past,the purpose of people’s travel is no longer simply to visit the mountains,but to pay more attention to entertainment and cultural enjoyment.The market for tourism segmentation "cultural tourism performing arts" also began to rise.This article analyzes the development of SL Tourism Company in detail,analyzes the internal and external environment of the company,and based on this,combines SWOT analysis method to complete the improvement design of the development strategy,and expounds the implementation measures and safeguards of the development strategy.It has important theoretical and practical significance.Through the analysis,This article believes that the SO-based differentiated growth strategy based on core competitiveness is in line with the requirements and trends of the future development of the SL Tourism Company’s cultural tourism performing arts sector.Differentiated growth strategies include differentiation through the design or creation of brand images,technical characteristics,appearance characteristics,customer service,distribution networks,etc.,such as service differentiation,product differentiation,and management differentiation.Diversification strategy through research and development to produce related diversified products,you can look for close links to explore professional skills and technologies.Grafting the product from its original business to a new business allows the product to enter the business area where it can share sales channels,advertisements,brands,and sales agencies.At the same time,in order to ensure the smooth implementation of the development strategy,this paper also put forward corresponding implementation measures and safeguards to ensure the smooth improvement of the development strategy.This study is of great strategic significance to the actual management of the culture tourism performing arts section of SL Tourism Company,and it is of practical reference to the development of small and medium-sized tourism companies that are involved in the cultural tourism performing arts industry in China and whose strength is not yet complete.