Study On The Cultural Soft Power Evaluation In Jiangxi Province

Cultural strength is a concept proposed in recent years on a global scale to measure the competitiveness of a certain region in terms of culture.Our government officially proposed for the first time was in the party’s 17 th,General Secretary Hu Jintao pointed out in the report: To insist the direction of socialist advanced culture,specifically to promote ―soft power‖ enhance national culture to the national strategy,a new height,and included in promote the development of socialist culture in the overall strategy.Since the 18 th national congress of the CPC,the CPC Central Committee with comrade Xi Jinping at its core has attached great importance to culture inheritance,innovation and development,and formed many new ideas,views and judgment of culture self-confidence.It can be seen that the country attached great importance to the development of culture soft power.And Jiangxi since ancient times is a province generous culture resource,but the deficiency of development and influence also is consistently led to its cultural resources,but article tries to empirical studies of cultural soft power in Jiangxi province,in order to understand the present cultural soft power around the city and the gap between each other,and for the development of cultural soft power in Jiangxi province theoretical guidance.Under the guidance of the theory of cultural soft power and regional cultural soft power,combined with the development of Jiangxi’s own culture and related industries,this paper scientifically and objectively evaluation index system of culture soft power of Jiangxi province.Using the factor analysis method to 2016 in Jiangxi province,the overall power lever has carried on the analysis and evaluation of culture,it is concluded that the four factors in 31 provinces and cities in Jiangxi province rank of cultural soft power of the relevant index data,using the entropy method to determine the index weight,and through the linear weighted method to calculate every city in Jiangxi province cultural soft strength composite scores,of every city in Jiangxi province empirically the cultural soft power lever.Finally,based on the above analysis,the paper found the current development status and existing problems of cultural soft power in Jiangxi province and put forward the following suggestions: market-oriented,expending consumer demand;Accelerate the cultural talent training and investment in science and technology,enhance the cultural industry innovation capacity;Give full play to the advantages of resources,take the road of brand cultural;We will promote the integration of cultural industries with other industries and strengthen inter-regional coordination and cooperation.Research has shown that every city in Jiangxi province in 2012-2016 cultural soft power level gently rising trend on the whole,around the city’s cultural soft power composite scores in 2012-2013 annual average is relatively stable,the synthetically score is part of the prefecture level fluctuated in the three years,but the cultural soft power level around the city showed a larger gap,and in different index scores were significantly different in every city.In addition,among the four influential factors of Jiangxi’s cultural soft power,the comprehensives scores of cultural,guarantee power and cultural influence are relatively low,which indicates that the government of Jiangxi province has not invest enough in public cultural resources and the advantages of cultural resources have not been effectively exerted.Therefore,though the study of this paper,I hope to provide direction and ideas for the development of cultural industry in Jiangxi province,so as to improve the cultural soft power of Jiangxi province.