The Application And Expression Of Chinese Calligraphy Elements In The National Tide Culture

In recent years,the fashion of Chinese traditional culture has been paid more and more attention and loved by the new generation of young people.Traditional cultural innovation and fashionable cultural products have also been loved and sought after by young people.For example,Li Ning's clothing frequently appears in the world's major fashion weeks;cultural folding fans launched by the cultural creation of the Forbidden City,refrigerator stickers,tapes,hand books and other cultural and creative products innovated according to the cultural relics collected by the Forbidden City are also sold out in the market.It is precisely because of the popularity of these cultural and creative products in the market that more young people pay attention to and spread traditional Chinese culture.So more and more young consumers will pay more and more for the fashionable products of traditional Chinese culture.All kinds of products with Chinese cultural characteristics have gradually occupied the position in the minds of the new generation of young people.It is a common social phenomenon to create self label,which originates from young people's sense of identity of cultural value behind new era trend products.It can be seen that cultural empowerment plays a far-reaching role in promoting products,so that the younger generation of consumers have a sense of connection and belonging to products.