A Crossover Study Of "Design +" In The Field Of Visual Communication

The society nowadayshas entered the era of omnimedia,and one of its characteristics is the cross-border integration,such as the combination of visual communication design and technology media,the digital combination of sculpture design and graphic design,as well as the emergence and activity of more cross-border artists.It is precisely because of these cross-border phenomena that the development,transformation and rebirth of the entire visual communication design has been promoted.It is also precisely because of this that the mutual integration and penetration between different categories has formed a brand new ecology that connects everything,that is,"design +".This paper puts forward the self-innovation concept point based on the analysis of the current era of omnimedia,which is “design +”,and elaborates it through the following three parts.The first part consists of the first chapter and the second chapter,which mainly analyzes the whole environment of the era of omnimedia and the environment of the cross-border phenomena,thus providing a background for the proposal of "design +".The second part is composed of the third chapter and the fourth chapter,which is also the core part of this paper,conducting elaboration mainly based on the proposal,philosophical basis and its own characteristics of “design +” in the visual communication system.The third part is composed of the fourth chapter and the fifth chapter,mainly expounding the application,summary and prospect of "design +" in visual communication.