| We live in an age that material abundance makes the most intense need for people is spiritual satisfaction.The development of Internet technology leads to the spread of advertising information.Entertainment releases a powerful influence and permeates every field of society,such as economy,politics and culture.Based on this background,modern people’s consumption and life concepts have undergone profound changes.The traditional product-centered marketing model has been unable to meet the needs of modern advertising audiences,and advertising shows a trend of entertainment development.There are many factors influencing the entertainment of advertisement,the prosperity of entertainment economy is the direct power of the entertainment of advertisement,the advancement of media technology provides strong hardware support for the entertainment of advertisement,and the entertainment pursuit of advertisement audience is the essential reason for the entertainment of advertisement.First of all,this paper summarizes and analyzes the factors that influence the emergence and development of entertainment advertising,and clarifies the status quo of entertainment advertising.Secondly,from the new perspective of information media and communication mode reform,this paper discusses the development direction of advertising entertainment.After clarifying the future development trend of entertainment advertising,this paper,from the perspective of visual expression,combined with typical real cases of entertainment advertising,discusses the mode of visual expression,types,characteristics and expression methods of entertainment advertising,and puts forward revelatory theory and practical guidance for advertising visual design.Finally,the paper puts forward some Suggestions for the rational use of advertising entertainment. |
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