Research On The Application Of Shaman Figure In The Visual Image Design Of National Brand

Shaman culture is a kind of religious culture of the Manchu nationality.From its original worship of nature,Shaman culture has evolved into a kind of religious belief,and has been developing into a kind of folk custom,and then promoted to Shaman culture.Since ancient times,its own form of existence is the living culture.From the birth of ancient times to the development of today,it runs through the history of the whole Manchu and has a high cultural value.Its existence also has important practical significance for us to understand the development of Manchu.With the passage of time,it is also evolving,and gradually changing to standardization,systematization,theorization and idealization.Scholars at home and abroad mostly focus on religious teaching and folklore.Shaman culture has a great influence on Manchu people's ideas,customs,morality and thinking.As a representative of the northern national culture,it has obvious regional characteristics and embodies the spiritual sustenance of the northern national people.Shamanism is different from other religious cultures.Behind it is more of a spiritual display.Its hidden spiritual level still has an important positive significance in the face of the current social and human development.With the national attention to intangible cultural heritage,in the design of such a universal today,the shaman graphics in the national brand visual image design can be applied to create the shaman graphics under the national brand visual image,will inevitably play a more extensive role in the dissemination of minority culture.Shaman figure is the most characteristic in Shaman culture.It is simple,simple and makes our mind return to nature and primitive.In the research on the application of Shaman graphics in the design of national brand visual image,we should not only respect the uniqueness of national graphic culture,but also make the national brand image play a role of inheritance and have a modern sense of design.Now the shaman graphics can be applied in the visual image design of national brand,which can not only carry forward the ancient and mysterious Shaman culture,but also establish the characteristics of national brand.This topic will take the Manchu as an example,and apply the shaman graphic elements in the visual image design of national brand.There are many similarities between the inner spirit of Shaman culture and some concepts and meanings advocated by Chinese traditional aesthetics.It aims toemphasize the harmony and unity,pursue a sustainable state of natural harmony,and also show the national quality formed by the Chinese people for a long time.Create the visual image of national brand under Shaman culture,make it play the role of disseminating national culture.Let more people come out of the traditional concept of "feudal superstition" and explore its deep application value.