Technology Creativity With Dissemination:Research On Interactive Performance Design Of "Saying & Communication" In Public Service Advertisements

As a special advertisement aimed at improving public awareness,public service advertisement has inestimable social value for spreading correct cultural concepts and improving the spiritual civilization and quality of the public.With the emergence of new media technologies such as mobile Internet and VR,great changes have taken place in the forms of audiences' contact with and use of media.The interactive performance design of public service advertisements has gradually become the development direction of public service advertisements in the future.In this paper,the author personally observed the public welfare project of "Saying&communication" communication between different generations of family members as the research content,and advocated the interactive performance design experiment of public service advertisements of "Saying&communication" communication between generations.With the observed public welfare issues around as the content,through the combination of visual creative expression and conductive ink screen printing technology,the final realization of the effective integration of content and form,and finally interactive,immersive communication presented.Specific research contents include:First of all,through the literature research method and case analysis method to the design of interactive advertisement performance is analyzed,the concept,characteristics and advantages,on the basis of the summary and analysis,combining the specific interactive advertisement case analysis at home and abroad and the interactive advertisement creation mode,namely the public information attract the attention of people convey ideas,ways of expression-technology to provide interactive may-the spread of public information.Secondly,based on the background of the new media era,this paper conducts research and analysis on the audience groups and social status and of intergenerational "Saying&communication",and sorts out the design methods and principles for the interactive design performance of "Saying&communication" in public serviceadvertisements.Then the interactive public service advertising "Saying&communication" of the content of the design and creative practice.Starting from the three aspects of creativity,technology and communication,this paper analyzes the social status and audience of "Saying&communication" and finds the combination point from design creation to the final practice.By combining the design content with the communication form,a two-way interaction is formed between the audience and the public service advertisement,and the communication of "Saying&communication" between the generations is finally realized.Finally,through the summary and prospect of design creation,the design and research are summarized,and the future direction of interactive public service advertising is analyzed.