Since the birth of domestic animation movies,traditional classic stories have always been the object of animation adaptation.Whether it is people’s familiarity with it,or the connotation that it still applies to the current society,or the interpretation in different media,it shows the advantages of adaptation of traditional classic stories.Animated movies have penetrated traditional classic stories by virtue of their entertainment and education,and become one of the best carriers to express traditional classic stories in China.To adapt animations to traditional classic stories,we must pay attention to the narrative strategy of animations.The expression of new storytelling creates an appropriate distance between the story text and the audience,and gives new meaning to the text with new narratives;the appearance of "anti-heroes" reflects the heroic complex that prevails in everyone’s hearts and increases the audience’s kindness to the heroes sense.Audiovisual language is the basic language of animated movies.Visually effectively convey the space where traditional classic stories take place,highlighting the poetic traditional aesthetic conception;in terms of hearing,the combination ofChinese and Western musical instruments and the fusion of various musical elements create a true and credible atmosphere for the film and television adaptation of animation,strengthening the narrative rhythm of the film.Narrative,audience and marketing need to be the focus of the adaptation of traditional classic story animation.On the one hand,it focuses on the international narrative of local themes,meets the needs of domestic audiences,and shows the national culture abroad;on the other hand,it broadens the audience,not confined to children’s groups,and does not advertise adult metaphors.The inner world of children and adults;at the same time,we must take into account diversified and multi-channel film marketing methods,form distinctive brands,and create an integrated industrial chain development model.The adaptation of traditional classic story animation films not only innovatively interprets our national culture,but also shows the unique role of animated films in spreading national culture.Therefore,how to combine the background of the times and the humanistic spirit to bring the traditional classic stories to life in the form of animation is an issue that urgently needs to be discussed by the creators of domestic animation films. |