Research On The Design Of Art Intervention Exhibition Space In The Experience Economy

As a new type of service industry,the convention and exhibition industry has a growing influence on society.At the same time as the rapid development of the convention and exhibition industry,it has also driven the development of surrounding related industries.MICE design is an important part of MICE activities.China's MICE design is relatively backward compared to other developed countries.At this stage,it is an era of experience economy,people's consumption needs have changed,and more and more attention is paid to spiritual enjoyment.Traditional convention and exhibition service consciousness is relatively weak,unable to adapt to new consumer demand,inevitably there are some shortcomings,and it is about to face lag.From the perspective of experience economy,the interaction concept between "people and people","people and exhibits" and "people and space environment" in the exhibition space is the key design point of the development direction of the exhibition design at this stage.The interactive experience is continuously promoting the integration of modern convention and exhibition design with science and technology,culture and art.From the perspective of experience economy,the article takes the exhibitor's experience as the core,analyzes the existing common problems in traditional convention and exhibition design,sorts and analyzes the aesthetic phenomenon of daily life of modern people,and proposes to integrate "art intervention" as a design means into the convention and exhibition design.To design the convention and exhibition space,in order to solve the problem of the lack of culture and lag in the traditional convention and exhibition,and improve the deficiencies of the traditional convention and exhibition mode.Through investigation and analysis of excellent exhibition cases with better experience,the strategy of art intervention in exhibition is summarized.Sort out new concepts and new methods that are in line with the development of conventions and exhibitions,in order to solve the existing problems in the design of conventions and exhibitions,and provide references for the improvement of conventions and exhibitions in the future,promote the quality ofconventions and exhibitions,and achieve sustainable development of the conventions and exhibitions industry.At the same time,the distance between the public and art will be deepened,and the spiritual and cultural life of the public will be enriched.Strengthen the cultural confidence of the Chinese nation.Apply the design strategies and principles summarized to the actual case,and incorporate art intervention as a design method into the exhibition design to explore the achievability of art intervention.