The Research Of Experiential Exhibition Space Design

Under the premise of the experience economy, with the increasing maturity of the business process and the promotion of business model, in recent years "experience consumption", "experience marketing" series and "experience" the words frequently appear in social life. The experience economy put people into a new life, and caused people in their consumption concept changes. As the design industry is closely related to human life, cannot be neglected in the design of the new requirements brought by the experience economy and the new age. Due to the promotion of new business models and constantly improve the user’s needs, "experience design" appeared in various ways. More and more commercial behavior and design behavior is dominated by the "experience" of the law more common, but in the exhibition space design field,to study the experience of the audience is still lacking. The existing exhibition space to display for the sole purpose of the exhibits as the only core, the lack of attention on the exhibition space. From the psychological needs of people in contemporary society.The design of residence on display in the interface form and exhibits on the level of space atmosphere has touched the audience’s psychological activity, cannot arouse the enthusiasm and the enthusiasm of the audience to visit.In the process of the research, the author adopts the research methods of literature research, interdisciplinary research method, investigation method, practice and research method etc..The author through the research method of the system, the related theory of experiential exhibition space design were systematically discussed. Analysis of the related theory of experience design and space design, and combine the two, analyzes the present situation and development direction of Contemporary Exhibition space.The author hopes that through the study of this topic, to explore the nature of experiential exhibition space, clarify the basic elements of experiential exhibition space composition, explore the formation process of the exhibition space in the experience of the audience.This paper consists of six chapters, the first chapter is the introduction, and the main content of the research background, current situation, research methods of the paper. Mentioned in the second chapter, through the theoretical research to analyze the origin and meaning of experience, and the contemporary social life in experience economy, experience design concepts, and analysis the experiential exhibition spacethe concept origin and experiential display space design in the specific definition. The third chapter is starting from the experience design perspective, quoting the concept of experience design to elaborate the multidimensional exhibition space in the experience of the audience. The fourth chapter starts from the perspective of design space, combined with the case analysis of the basic elements of experiential exhibition space. The fifth chapter the author participated in the project practice to elaborate the basic strategy of experiential exhibition space design. The sixth chapter is a summary of the paper, and prospects for further research.