A Contrastive Analysis Of Cognitive Construal Operation In English And Chinese Automobile Advertisement Languages

Advertisement language has become an important part of people's life.Many experts and scholars have studied advertisement language.Among the many kinds of advertisement language,the development history of automobile advertisement language is relatively short.In China,there are not many researches on automobile advertisement language,which is of high research value.As a new branch of linguistics,cognitive linguistics has attracted extensive attention from scholars in recent years.Most of the current researches on automobile advertisement language are based on traditional linguistics.There are few researches on automobile advertisement language from the cognitive level.Under the guidance of Cognitive Construal Theory,a contrastive study of English and Chinese automobile advertisement languages from the dimensions of prominence,perspective and conceptual metaphor is conducted in the thesis to bring the new ideas for the study of automobile advertisement language,promote the application of Construal Theory,and make beneficial exploration for the contrastive analysis of English and Chinese.Research results are that both English and Chinese automobile advertisement languages can be analyzed from three dimensions: prominence,perspective and conceptual metaphor.On a certain dimension,there are similarities and differences between the two in the specific construal operations.The similarities occur because people have the same body structure and the same sensory organs.When people perceive the objective world,they can get similar experience,and have similar cognition of the objective world.People's way of thinking also has something in common.The differences occur because people who use different languages are affected by different religious beliefs,different cultural background and other factors.People will use different cognitive methods to perceive the objective world and get different experience.Therefore,when people think about specific problems,they are different in the process.Figure 1;Table 8;Reference 62...