Research On Transmission,evolution And Guidance Of Network Of Youth "Sang" Culture

With the development of network skill,people's social mentality life style has been changed deeply.As an important way of transmission,network has been affecting people's thoughts and behaviors.With the evolution of network,the network youth subculture has developed a quantity of culture models,one of which is network youth “sang” culture.The main way of transmission that network youth “sang” culture uses is social network platform,which has wide affection and is popular among young people.At the same time,it also affects on youth's mentality and behavior deeply.It can not only see the worries and mental attitude but also the social mentality through these “sang” pictures and words.Based on the above,the author observes the “sang” culture through the point of subculture field and communications scholars and picking up some representative network communities that “sang” culture group gathering to observe deeply,such as Zhihu,Watercress,and Microblog.According to the theories of subculture and communications scholars,it finds out the reasons of the appearance of network youth “sang” culture,the features of transmission,evolution processes and the problems in it,which are the main points that the paper is going to study.In chapter 1,the author talks about the present situation of network youth “sang” culture,including main expressions,the features and the reasons why it shows up.In chapter 2,the author studies the features of network “sang” culture with the way of text analysis,structured interviews,and participation observation,including online transmission,offline transmission and interactive transmission.In chapter 3,the author discusses the evolution process with two stages.In chapter 4,the author studies the problems that show up in the evolution process and brings out some solutions.In the last chapter,the author discusses the effective guidance strategies of network youth “sang” culture.Therefore,the paper is good for readers to understand the network youth “sang” culture better and consider it more objectively,so that we can lead it better.In this paper,the study found that the network of youth “sang” culture shows both the choices of young people and a spirit of upset but not down-hearted.To some extent,even though the network of youth “sang” culture could not only help young people to reduce the pressure but also express their emotion,it is still necessary to pay attention to the results of excessive marketing and effects on young people's mentality.It still needs the comprehensive efforts from society and media.