Research About The Spread Of Jiangnan Culture By Jiangsu Satellite TV

Culture is rooted in "literature" and acts on "education".It is produced in the law of human society and affects people's way of life and thinking.Based on the regional geographical environment,production methods,habits and customs,religious beliefs,different regional culture can not be copy,take advantage of the spread of provincial satellite TV station may play an important role on converting local characteristic culture to a kind of resources which is unique and suitable for video transmission to break through the stituation that new media occupy the main market and traditional media living space become more and more narrow.At the same time,the dissemination of regional characteristic cultures also highlights the responsibility consciousness of traditional media to "inherit and disseminate excellent traditional culture",which is of great significance to promote Chinese culture spread out and promote the soft power of cultural.On the road of spreading local characteristic culture,Jiangsu satellite TV is committed to exploring the culture of Jiangnan,and systematically dividing the culture of Jiangnan in detail,and narrating and disseminating it in the form of television.To explore and summarize its rules and experience in the path of cultural communication will be of certain inspiration and reference to other provincial satellite TV channels in the dissemination of local culture.This paper mainly explores the spread of Jiangnan culture by Jiangsu satellite TV from four aspects.First of all,the paper briefly expounds the relevant concepts of Jiangnan and Jiangnan culture,and briefly summarizes the cultural communication strategies and channels of Jiangsu satellite TV,so as to sort out the cultural communication strategies of jiangsu satellite TV on the whole.Secondly,from the dissemination content level,i will summarize the nature material and spiritual connotation of Jiangnan culture that comb by the Jiangsu TV,and analysis what kind of unique content belong to Jiangnan culture on detail,exploring the carrier which Jiangsu TV use to show this uniqueness and the behavior of jiangsu TV to explore Jiangnan culture in-depth.In addition,from the narrative aspect of television media,this paper explores how Jiangsu satellite TV uses the language of “sound and painting" to vividly show the culture of Jiangnan and what prominent effect the language has on the cultural content,and analyzes the way it interprets the culture of jiangnan,summarizes the experience of effective narration.Finally,i will explore the main role of Jiangsu TV and the significance of spreading local culture,and explore the unctions and responsibilities consciousness of the mass media to transmiss Jiangnan culture effectively.At the same time,i will point out that in new media era,Jiangsu TV cater to people's new receiving habits,and innovate the new mode of transmission.Thinking deeply about the significance of the behavior that Jiangsu TV spread local culture can inspire other provincial satellite TV,meanwhile it can also be a reference to the international dissemination of Chinese culture.