Research On The New Media Communication Of Jiangyong Nushu

Jiangyong Nushu is a kind of Chinese dialect syllabic phonetic script created by women and only disseminated and used among women.For thousands of years,it has been handed down from generation to generation by means of mother-to-daughter,old-to-child,oral and heart-to-heart teaching.It has experienced ups and downs from prosperity to decline to return to the public’s vision.Its revival can not be separated from the development and transformation of media technology,but also from the support of national policies and the dual role of value orientation of cultural inheritance.In the context of new media,Jiangyong Nushu,which has gone through thousands of years,presents a unique style in the way of communication and the content of the text.By protecting the ecological environment of the spread of Jiangyong Nushu,the government has actively cultivated Jiangyong Nushu successors and promoted the inheritance of the imitated original ecology;Jiangyong Nush usuccessors have personally taught and worked with experts and scholars to realize the communication and inheritance between generations;folk hobbies have redecoding activities according to their own needs.Jiangyong Nushu works achieve the integration of content extension and form innovation,and show the unique artistic expression.At present,the Nushu culture carries the new media technology of the world,constructs the multi-level three-dimensional linkage communication mode,and brings the audience the audio-visual enjoyment of staying indoors.The new media communication of Jiangyong Nushu has realized the intention of the disseminator,popularized the cultural image of Jiangyong Nushu for the audience,narrowed the audience’s knowledge gap about the culture of Jiangyong Nushu,deepened the regional identity and national cultural identity.However,as a special intangible cultural heritage,Jiangyong Nushu is difficult to perfectly integrate the media characteristics of new media,and has encountered some obstacles in the communication practice.For example,the in formation cocoon effect brought by big data,the new media matrix has not yet been constructed,and it is going to be distorted and a lienated in the capital wave,etc.It is necessary to formulate appropriate communication strategies from the three levels of government,media and participants,and comprehensively construct a diversified new media communication system,so as to achieve the ideal communication effect.