The Transformative Study Of Domestic Animation Films In The Cultural Self-Awareness Context

Culture is the soul of a nation.At present,in the context of globalization,solutions on how to focus on cultural construction,realize cultural ideal and build cultural power in China are provided by cultural self-awareness.From Mr.Fei Xiaotong's theory of“cultural self-awareness” to the “view of socialistic culture” centralized by General Secretary Xi Jinping,which is gradually formed and perfected since the 18 th CPC National Congress,it builds a new cultural context based on the reflection and reasonal examination of traditional culture and then takes the responsibility for culture initiatively.Recently,under the historical background of promoting the prosperity and development of literature and art,domestic animation films have made remarkable achievements.In 2015,Monkey King: Hero Is Back was born,and it has been reckoned as “phenomenon-level works” and “rising works” by netizens.Followingly,a number of hot animated films,such as Big Fish & Begonia,The Wind Guardians,White Snake and Ne Zha,which are both topical and artistic,came into public sight foot by foot,and it will bring a benign circulation to the sustainable development of domestic animation films.Frankly speaking,in the process of awake of the consciousness of “cultural self-awareness”,completed a successful transformation from “low-age” to “full age”,“unified” to “diversified” and “entertainment” to “nationalization” were accomplished in domestic animation films.I put domestic animation films under the context of "cultural self-awareness" to investigate its actual situation and propose development programs in this article,explaining the profound meaning of the theory of “cultural self-awareness”,sorting out the development of the context of domestic animation films under the guidance of cultural awareness,and exploring the significance of “cultural self-awareness” to the construction of domestic animation films,combined with individual cases,the performance of domestic cultural animation on narrative and artistic perspective in recent years are mainly analyzed.In another word,it is how to complete the process of cultural identification,exploration and improvement in the process of transformation.Finally,it illustrates the difficulties and hidden worries in the development of domestic animation films,and proposes solutions to three aspects of enhancing cultural identity,adhering to the original spirit,and creating an animation brand.In addition,after investigating how to make cultural logos in the future development process of domestic animation films,and create more outstanding works that inherit excellent traditions and show cultural appeal,the new brilliance of “the Chinese School of Animation” will be radiated.I hope that this research will have positive effect on pushing the development of domestic animation films from “cultural self-awareness” to “cultural self-confidence”,and therefore creating new brilliance in the radpidly developing social and cultural ecology.