Research On The Value And Its Dissemination Of Xianglong Dance In The Mid-Autumn Festival In Hongqin Village,Shexian County,Anhui Province

As one of the traditional folk festivals,dragon dance plays a prominent role in the traditional cultural life of the Chinese nation.However,in the context of the transformation of contemporary social trends of thought,the changes of urban and rural social structure and the increasing diversity of people’s ideas,traditional folk culture in dragon dance,on the one hand,bears the collective memory of society and needs to be protected and inherited;On the other hand,in order to meet the needs of contemporary society,it is extremely urgent to reconstruct the value and innovate the method of communication.Based on this,this research focuses on the background of the revitalization of rural culture in the new era,selects the folk culture of Xianglong dancing in Hongqin Village,Shexian County,Anhui Province as a typical case,uses the theories of communication,folklore,cultural anthropology and other disciplines,combines field investigation,literature analysis,questionnaire and interview,and qualitative research to carry out in-depth research.There are two objectives in this study: one is to analyze the attribution of the folk cultural value of Xianglong Dance,and according to the new changes of contemporary rural social structure,to propose the direction of its contemporary value reconstruction;Secondly,based on the changes of people’s media use in the new era,it puts forward the path and strategy of traditional Xianglong folk culture dissemination.The main findings of this study are as follows:Firstly,the weakening of blood ties under the transformation of rural social structure leads to the serious crisis of cultural value identity and survival of traditional Xianglong dance custom culture;In addition,the feudal superstition in the traditional Xianglong Festival,the single mode of cultural development,the insufficient understanding of traditional cultural values by the grass-roots cultural departments of the government,the absence of construction and the reverence and dependence ofpeople on administrative power under the strong clan color of Huizhou make some villagers have weak democratic consciousness,which leads to the value dilemma of Xianglong Festival from the perspective of national and rural governance.Secondly,the value reconstruction of traditional Xianglong festival and custom should respond to the strategy of rural cultural revitalization,take its essence and discard its dregs,guide the development of Xianglong folk culture with socialist core values,and strengthen the two-way interaction between the development of Xianglong folk culture and national cultural governance;Construct the new connotation of Xianglong Festival and custom,create a new ecology of Xianglong Festival and custom,and promote the new development of the integration of folk festivals and rural governance;Strengthen the basic practice construction of Xianglong dance performance,create multicultural integration and community shaping;Combine Xianglong festival and custom with rural festival tourism and rural cultural products to meet the diverse cultural needs of people as the main body.Thirdly,while disseminating the value of Xianglong Festival and custom through intergenerational communication,villager communication,ethnic communication and immigration communication,we should integrate the writing and setting of Hongqin Village Xianglong Festival and custom value by traditional media,and the diversified presentation of the form and content of Xianglong Dance by new media,so as to create a diversified and dynamic communication matrix of Xianglong festival and custom value.It is an important way for the festival to take on a new look,stand still and maintain vitality forever under the background of the new era.This research has mainly realized the innovation in the following aspects: Seeing the big from the small,selecting the dragon dance festival custom of Hongqin village in Shexian County,Anhui Province as the research object,discussing the reconstruction and dissemination strategy of folk culture value,providing theoretical reference for the inheritance and development of diversified folk culture in our country;It links the value of traditional festivals with the development strategy of rural revitalization,builds a bridge between tradition and modern communication,and puts forward specific paths and methods for the reconstruction of traditional folk values;Itlinks the value of traditional festivals with the development strategy of rural revitalization,builds a bridge between tradition and modern communication,and puts forward specific paths and methods for the reconstruction of traditional folk values;It integrates the theoretical basis of folklore and communication,and innovates the way of folk culture dissemination under the background of the development of the new era.