| Tianjin is a modern city of folk art and rich intangible cultural heritage.In recent years,China has continuously strengthened its emphasis on the protection and inheritance of intangible cultural heritage.As an important part,folk dances in Tianjin are precious cultural treasures of the country and the nation.It is the unshirkable responsibility of art workers to devote themselves to the excavation,protection and inheritance of folk art.This thesis takes the development status and difficulties of Tianjin folk dance in the new era as the research object,expounds the background,development context,inheritance status,function,value and ecology of Tianjin folk dance,and highlights the inheritance and protection.In order to find a reasonable path for Tianjin folk dance in the new era of market development,it proposes market strategies such as cultivating inheritors,attracting investment,expanding audiences,and strengthening the building of marketing teams.Through new art integration methods,enhancing the audience’s cultural identity for folk dances,using scientific and technological means to enrich and expand the connotation of Tianjin folk dances and market development methods,and finding an integrated and innovative development for Tianjin folk dances under the requirements of the era of building cultural self-confidence for all people,telling the Tianjin story well,tell the Chinese story well,and making valuable market exploration and contribution to the development of Tianjin folk art and even folk art within our country. |