SWOT Analysis And Development Strategies Of Heyang Line Puppet Show

Heyang line puppet show is a kind of Chinese opera.It integrates a variety of art forms such as literature,music,dance,acrobatics,and fine arts,and has high artistic research value.With the development of modern society and the advent of the information age,traditional art forms have begun to show signs of development,and the Heyang puppet show,an ancient folk art,has been severely hit.In order to effectively rescue and protect precious local opera,the state and the government have promulgated a large number of effective policies.However,this work is still in the original stage.How to develop the troupe is a realistic problem currently facing and it is also a focus that deserves attention.The puppet show in Heyang has a long history.It can be traced back to the "terracotta figurines" used for tombs in the primitive society.The Han dynasty made great contributions to the ancestors of the Huns to escape from the plight of the Huns.The influence of puppet sculpture reached its peak.During the Ming and Qing Dynasties,the puppet show in Shanxi was very prosperous.People used line singing to pray for the rain.At the same time,Li Guan,a Heyang man,did the puppet show's aria,costumes and plays.Some changes have been made to make puppet shows more formal.Since the 1990 s,line shows have suffered from the impact of the modern market,with fewer and fewer audiences,a lack of talent for theater groups,and a depressed market.In order to understand the public's reality and potential demand for theater performances,the results of a random sample survey of 200 audiences show that there are certain potential markets for theatrical performances;mobile phones and online ticket purchases have become the main public ticket purchase methods.A survey on the understanding of the puppet show in Heyang found that very few people have watched the puppet show in Heyang.The audience hopes that the puppet show troupe of Heyang can increase the spread of puppet show through emerging media,and hopes that the troupe can improve management Strengthen innovation.Based on the results of the public questionnaire,SWOT analysis was performed on the Heyang Puppet Theater Company to analyze the macro environment and micro environment.It was found that line-lifting performances,unique singing arias,and even head carvings are the significant advantages of Heyang puppet show,but the development of the society has led to serious loss of troupe actors,lack of innovation in the repertoire,and narrow publicity channels.From the outside,the accelerated development of Quanzhou Puppet Theater and Taiwan's unique puppet theater has brought unlimited impact to the theater,and the changes in the ecological environment have also become a stumbling block to the development of puppet theater.In recent years,the state has begun to focus on the protection and inheritance of intangible heritage,and has promulgated a number of related regulations.The Heyang puppet show has been identified as a national intangible cultural heritage,and has been unanimously recognized by UNESCO,which has given the theater a vitality.The emergence of "Internet +" has even made puppet shows enter the homes of every people,and has also entered the world stage.In order for Heyang puppet show to be effectively protected and inherited,it needs to be carefully considered.First of all,the leadership structure of the company should be reorganized,and the company's internal self-management andself-supervision should be strengthened.Actors should be encouraged to improve their education,increase training,and change the status of one specialty and multi-function.Line to increase the influence of the troupe;finally,with the help of the Internet and new media platforms,gradually develop the puppet show market,expand the scope of communication,and enhance the effect of overseas communication.