| The main object of this study is Shanghai watercolor mooncake card painting in the Republic of China period.According to its development period and characteristics,this study explores the artistic characteristics and aesthetic value of watercolor mooncake card painting in the embryonic period,the initial period,the mature period and the glorious period.Under the influence of economic development,watercolor moonboard began to sprout in the early 20 th century.By the1920 s and 1930 s,watercolor moonboard had reached its glorious stage--based on the rich cultural heritage of the Chinese nation,and by absorbing western painting techniques and Chinese creative techniques,it created unique watercolor painting techniques.On the one hand,the watercolor mooncake brand in the Republic of China was affected by the aesthetic demand of the consumer groups,and experienced the theme changes such as ancient costume beauty,fashion beauty and cheongsam beauty.On the other hand,the consumer groups take the beauty image in the watercolor mooncake card as the fashion standard,which exerts a subtle influence on the residents ofShanghai from various aspects.This is a kind of innovation in the process of nationalization of watercolor painting,which has a great influence on the development of practical art.This paper has four parts: introduction,text part,conclusion and appendix.In the introduction,we discuss the significance and value of this research,the research status at home and abroad,the innovation,the key points and the research methods.The text is divided into four chapters,will from the period of the Republic of China watercolor and transformation of traceability,development process and characteristics of Shanghai yuefen brand poster art value to describe and explore: first of all,the research is mainly focused on the period of the Republic of China watercolor background of Shanghai yuefen brand poster,respectively from the background,from the political situation,economic development,cultural collision,four aspects to technology innovation,and these four aspects are interrelated influence each other;Secondly,according to the time line,the representative painters of different periods are studied.From the early zhou muqiao traditional month card,to zheng mantuo as the representative of the innovation of brush watercolor painting techniques and adhere to the self hu boxiang adoptedby the creation of pure water color month card,to hangzhou zhiying led the watercolor month card painter,will push this practical art to the peak;Thirdly,from the creation content,the creation form two aspects to analyze and discuss the artistic characteristics of watercolor moon plate in the Republic of China;Finally,"the aesthetic value and practical significance of watercolor moon plate",respectively from the aesthetic value and practical significance of the two major directions to explore and summarize.The aesthetic value is considered from the perspectives of inheriting and carrying forward the traditional Chinese aesthetics,inspiring the artists to create and express their passion,and inspiring the viewers to improve their aesthetic ability.The realistic significance is thought from the four angles of folk custom research,the dissemination of women's liberation thoughts,the nationalization of watercolor painting and the flourishing of design industry.In the concluding part of the article,the paper mainly summarizes the unique artistic and aesthetic value of watercolor mooncake in the period of the Republic of China,and affirms its positive significance for the development of modern Chinese fine arts,especially the development of watercolor. |
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