The arrival of the digital era has brought boundless creative space for the originality development of illustration art.It is found that the mysterious underwater creatures and colorful underwater world provide sufficient creative resources and rich imagination space for digital illustration design through the early period market research of Haichang Ocean Park.This article first clearly states the background and purpose of the research on digital illustration,sorts out and analyzes the development status and existing problems of digital illustration works in domestic and abroad,and analyzes from a macro perspective that in the process of creating illustration,if we can create the works with combination of drawing software more reasonably,we can enrich our way of illustration creation.Secondly,it elaborates the function of cartoon digital illustration elements in graphic design,and analyzes the relationship of digital illustration elements from different perspectives,it combines different graphic design software to showing illustrations by analyzing,disassembling,deforming,recombining,color matching and other ways of seabed creatures.the above expression techniques can enrich the mystery of the picture,thus making the distance closer between the visitors and the underwater world.At last,it is the creation of graphic ads and the practical application of derivatives of Ocean Park.It analyzes and discussed the the publicity of digital illustration works of Ocean Park,mainly from three aspects of audience positioning,derivative development and graphic advertisement publicity.At the same time,the development prospect of digital illustration works of Ocean Park is prospected,showing the importance of the combination of cartoon digital illustration and graphic advertisement.This form of expression can not only enrich the content of illustration creation in China,but also reflect the cultural innovation of ocean park.Ocean culture is the origin of human culture.With the help of the expression form of digital illustration,these colorful underwater world can be displayed in front of people,which can make us fully understand the underwater world.It can enrich the content of modern digital illustration creation and provide more reference and higher artistic value for the future creativity. |