An Applied Research Of The Illustration On Brand Visual Identity Design

With the advent of the image age,visual language has become an important way of information dissemination.Illustration is widely used in various fields of visual design with its unique advantages,and so is brand visual identification design.As the digital media technology develops,computer and related digital equipment are more convenient to draw and design illustration and create more forms of expression for it.Illustration art is being favored by more and more people for its unique charm.Compared with other traditional forms,the commercial characteristics and diversified forms of illustration itself can meet the needs of brand visual identification design to reflect the purpose of brand differentiation and individualism.In the Pop Kids Education brand market survey,we can also find that illustration can get more attention and favor of the audience.Therefore,according to market research and brand re-positioning,the core concepts of "learn in playing,play in learning" and "making learning more interesting" are extracted from the Pop Kids Education,which can be transformed into visual symbols in the form of illustration and are applied to visual identification design.The further standardized adjustment is carried on to form a complete visual identification system,which provide not only a new visual image for the Pop Kids Education,but also the new ideas and development space for illustration in the application of visual identification design.