Research On The Application Of Mondrian Art Visual Form In Brand Design

Mondrian(1872-1944),as the founder and representative of the Dutch style school,has become a world-renowned artist with his unique insights into art.He discarded the concrete external form of natural things,explored the inner meaning of nature through geometric modeling,and expressed a highly pure abstract spirit in visual forms such as straight lines and primary colors.Through highly rational and orderly pictures,the viewer is guided to experience things from a visual level,to experience the purity of the heart,and to explore a more essential world.This article mainly takes Mondrian,an advocate of Neo-plasticism,as a clue,expounds its artistic formation factors,and the characteristics of its artistic visual form.At the same time,it combines artistic visual perception and emotional design theory to discuss Mondrian from the perspective of brand design The feasibility of combining Ann art and modern brand design concepts,through Mondrian-style colors,lines,composition and other visual forms,showing the brand's culture,concept,positioning and other characteristics,so as to solve many problems in brand design.