Research On The Evaluation Of The Growth Of The New Third Board Cultural Enterprises

Under the guidance of the government and policy support,China's cultural industry has achieved rapid development.As the market subject of cultural industry,the number of cultural enterprises is increasing rapidly,but there are some problems such as short life expectancy and weak anti-risk ability.Most cultural enterprises in the new third board are in the growth stage and have good growth potential.To some extent,the research on their growth potential can reveal the development status of cultural enterprises in China.Considering the actual situation of cultural enterprises in China,it is of great significance to explore the growth theories and influencing factors of cultural enterprises,establish a growth evaluation index system in line with the characteristics of cultural enterprises in the new third board,make an overall judgment on the growth status of cultural enterprises in the new third board,and provide reference for the growth decisions of cultural enterprises.This study is based on the endogenous growth theory.First,the evaluation index is selected from the two aspects of resources and ability,and the evaluation index is selected by the methods of expert interview,correlation analysis,and differentiation analysis,so as to build the growth evaluation index system of cultural enterprises.Secondly,the section data of296 cultural enterprises on the new third board from 2015 to 2018 are used to comprehensively evaluate the growth of cultural enterprises and classify the growth categories of cultural enterprises by entropy-TOPSIS method.The growth evaluation results of cultural enterprises are analyzed from static and dynamic perspectives.Thirdly,the case study method is used to study the acquisition and development of growth resources and the improvement of growth ability of cultural enterprises with good growth potential.Finally,the paper puts forward some strategies to promote the sustainable growth of cultural enterprises.Main research conclusions :(1)The weight of the growth ability of cultural enterprises is slightly greater than the growth resources.The continuous growth of cultural enterprises should not only focus on the accumulation of enterprise resources,but also pay attention to the improvement of enterprise capabilities.Among them,intangible assets and development capacity have a large contribution rate.Measurement,operating income growth rate andgrowth rate of intangible assets has a larger contribution rate,and the growth rate of total assets and net profit growth is lesser,illustrate cultural enterprises contribution rate is greater than the expansion of market scale enterprise scale expansion,cultural enterprises through rapid market expansion can promote its growth and the accumulation of intangible assets.(2)According to the growth ranking in 2018,the development of neeq cultural enterprises is unbalanced,the overall growth is not strong,and most of them have poor profitability.At the same time,cultural enterprises show unbalanced development in terms of resources and abilities.In cultural enterprises with good growth,the ranking of growth resources is often better than the growth ability,and the improvement of growth ability is more conducive to the improvement of the growth of enterprises.(3)The dynamic analysis of the evaluation results of the growth of cultural enterprises shows that the overall growth of cultural enterprises in the new third board is stable and improved,but the growth volatility is large,and the growth stability and sustainability of cultural enterprises are insufficient.(4)There are differences in the development level of cultural industry in the eastern and western regions of China,but the difference is mainly reflected in the number of enterprises.There is no significant difference between different region culture enterprise growth,cultural enterprises growth strength and area where no connection,but the east Midwest culture enterprises in our country gradually stable growth trend and close to each other,the eastern region cultural enterprises growth difference is bigger,the central and western cultural enterprises to grow faster than the east.(5)Cultural enterprises should pay attention to the acquisition and development of cultural resources,strengthen the ability of enterprise management innovation,and achieve sustainable growth.Cultural enterprises should expand their access to resources,pay more attention to the development and utilization of cultural resources,introduce and cultivate excellent creative talents,and improve the efficiency of industrialization.With the development and expansion of cultural enterprises and the trend of networking and platformization,enterprises should strengthen their own capabilities,optimize their structure and improve their management efficiency.Cultural enterprises should pay attention to the research and development investment,develop new cultural products,cultivate new culturalbrands,create new profit model and value chain,constantly innovate and optimize the ability of enterprises,and achieve sustainable growth of cultural enterprises.