An Evaluation Study On The Development Of Cultural Creative Tourism In Liangzhu Town Based On Grey Correlation Degree

With the development of international cultural creative tourism,Chinese traditional tourism has entered a stage of vigorous development.The high penetration of cultural creative industry makes it rapidly integrate with the tourism industry,guiding the transformation and upgrading.In the face of the general trend of tourism development in China,the urban cultural creative tourism projects have already emerged in various provinces and cities,which will play a guiding role in the rise and development of cultural creative tourism in towns and townships.Considering that cultural creative tourism is still in the primary stage of development,there are many loopholes such as following suit and vulgar without characteristics,long-term planning is needed for the large-scale development.As the leading region of cultural creative industries in Zhejiang province,Hangzhou has set an example in the traditional tourism industries transformation.In early July 2019,with the success of the application of Liangzhu ancient city heritage site,the long-planned cultural creative tourism in Liangzhu town shines at this opportunity,driving the development of regional economy with cultural soft power,and even promoting the "dawn of eastern civilization" of Liangzhu culture to the world.Based on the above knowledge,this paper takes Liangzhu cultural creative tourism as the research object,excavates local cultural tourism resources.And explore how ancient cultural sites and scenic spots to skillfully borrow cultural power to promote the transformation and upgrading of local tourism industry by incorporating diversified creative elements.In addition,the emergence of cultural creative tourism is of practical significance to promote and develop the Liangzhu culture,and to a large extent to promote regional tourism economic growth.This paper focuses on the data modeling and analysis of the contribution of cultural creative tourism to develop local economic in Liangzhu.Then I will construct a set of index system which is generally applicable to the development of Liangzhu’s cultural creative tourism.It aims to promote the integration of regional tourism industry and cultural creative industry efficiently.Finally,I will build a scientific system of Liangzhu’s culture tourism development to provide the overall development strategy.Formulating reasonable strategic objectives,which is in order to put forward innovative strategic methods and development suggestions for the economic increase of Liangzhu tourism.This paper applies literature research method,case analysis method,model construction and other research methods to analyze and review relevant researches at home and abroad,determining the technical route and framework.This paper will comprehensively analyze the cultural creative tourism resources of Liangzhu.Based on the income of Liangzhu cultural tourism in recent ten years,I will make a field research on the development of it.On the basis of detailed data analysis,this paper focuses on the development and construction of Liangzhu ancient ruins,Liangzhu cultural village and Liangzhu museum.Using the linear analysis method to verify that Liangzhu cultural creative tourism has a great contribution to regional economic development.SPSS software was used to settle the data,then filter the data and build the grey relational model for ten years of dynamic analysis.Finally the economic income influence factors will be analyzed,suggestions will be put forward.