Sustainable Design Research On Innovative Brands Of Ecological Agriculture

The development of ecological agriculture has brought development opportunities for innovative agricultural brand. At the time of the revival of national culture and the wave of the promotion of creative industries and design, ecological agriculture is particularly valuable. Taiwan, as a pioneer in the development of creative industries,making her cultural and creative ideas comes into mainland, and creating a good development prospects for them. Packaging design of agricultural products plays an integral role in the shape of brand image of creative industries.Whether on theoretical and practical perspective, ecological agriculture interprets that the man is an integral part of nature, the convergence of the sustainable development of traditional agriculture and modern agriculture.The building of the brand of creative ecological agriculture subvert the single model of traditional agriculture, integrate with the concept of " aesthetics" of economic and culture. Senses consumption appears on the market as a new face, the product is only props, while context is protagonist, which making the essence of culture and its nature take root and sprout, creating a new trend in brand sustainable design.This research and program, as a real project designed for confronted with the current situation of the development of " moonlight over the Lotus Pond" ecological agriculture, put forward a sales strategy that taking brand strategy as the guide, the field culture as background,making the sales policy specification from the aspect of packaging design, to create a sustainable development ecological agriculture brand,and providing free for farmers, simple packaging and many other creative measures to solve a series of problems in the regional brands process. Inthis strategy, the visual creativity in area, refining of cultural property and the sales of agricultural products all have been improved. This article interprets the concept of ecological agriculture, learns some advanced design concepts and excellent design case for the exploration of new brand design. Coupled to Xian Yu Ling "Lotus Pond" local field trips and research, as well as a philosophical perspective of design theory to agricultural brand identity as a starting point, summed up the Lotus Pond ecological agriculture brand development factors, to highlight local culture demands of brand re-design, put forward the "Lotus Pond" brand visual identity and packaging design innovative design strategies. And practice in the design process using regional brand development strategy as a guide, and strive to create a unique brand of visual adaptation to local design and packaging design. Enhance regional brand, but to a large extent also boost the development of the natural and human environment,led to the vigorous development of other related industries. The article cited a large number of outstanding cases, for the "Lotus Pond" ecological agriculture brand offers the most advanced design concepts and solutions, thus making the "Lotus Pond" brand stand out in many brand design, really create the well-being of the people’s livelihood. This topic at a new concept height, making it "and summed up the" Lotus Pond "perspective in brand positioning and design practice, and proposed a new design practice applicable to other brands of design methods and experience Ecological agriculture " theory of cultural and creative concepts injected to achieve a wide range of sustainable development.