The Communication Plan Of Zhijiang Cultural Industry Belt From The International Perspective

From 2018,Zhijiang Cultural Industry Belt is the focus of the development of Hangzhou Municipal Government.Zhijiang Cultural Industry Belt has been equipped with a mature development planning and supporting action program,which has laid a good foundation for the realization of Zhijiang Cultural Industry Construction Goal.However,the current Zhijiang Cultural Industry Belt has not yet carried out a systematic communication design,in the non-local audience is low visibility,how to improve the status of Zhijiang Cultural Industry Belt communication,and promote the solution to the problem,is a problem to be solvedFirst of all,through the preliminary analysis,found that Hangzhou cultural and creative industry is well-known,but Zhijiang cultural industry belt is weakened;The official initiative releases the information,but the audience interaction behavior is few;Excellent communication practice,but did not form an integrated communication advantage;Awareness of brand communication,but did not form an overall strategic planning.Finally,around the "International Cultural Creative Center" this core positioning,through a platform(Zhijiang Cultural Industry Belt brand communication platform),two projects(online communication project,offline communication project)Design a complete set of communication program for Zhijiang Cultural Industry Belt,and provide a scientific path for the implementation,expand the international vision.This plan is guided by "Zhijiang Cultural Industry Belt Construction Plan" and put forward based on the comprehensive resources and core advantages of Zhijiang Cultural Industry Belt.At the same time,it makes a beneficial exploration on how to orientate the regional development of industrial belt to the orientation of image communication.