Research On The Visual Image Design System Of Primary School Take The Jing Yuan Primary School As An Example

With the reform and opening up,in the new era of education development,education marketization has become an irreversible trend.In foreign countries,the school visual recognition system is relatively complete,but there is a lack of research and design of primary school identification system in China.Therefore,to build a school brand has become a decisive position for the development and competitiveness of the school.School visual image is a complete and systematic visual communication system with school logo,standard font and standard color as the core.It focuses on school running philosophy,cultural characteristics and system specifications,and shapes a transmission form that can be accepted by both internal and external groups of the school.This paper gives examples of the characteristics of the school logos of many primary schools in China.Through investigation,it is found that the establishment of the visual image recognition system of primary schools is mainly to highlight the historical and cultural connotation of the school,reflect the school running concept,show the school’s education concept with mascot design,and use derivative design to publicize their own schools to attract public attention and open the market.Finally,taking the actual project of the visual recognition system of Jingyuan primary school as an example,drawing on the experience of various schools in the early stage,it laid a solid foundation for the establishment of the visual recognition system of Jingyuan primary school,and also made a questionnaire for the students to know that the current students and young people are concerned about and interested in the derivatives of the school.