Research On Improving China’s National Cultural Soft Power Under The Perspective Of "The Belt And Road"

The improvement of the national cultural soft power was put forward in the 17 th CPC National Congress.Since the 18 th National Congress of the CPC,General Secretary Xi Jinping has also discussed this issue from different angles.Thus,it can be seen that improving the national cultural soft power has become a major strategic decision for the great rejuvenation of the Chinese nation.The improvement of the country’s cultural soft power requires not only a high degree of cultural awareness and confidence as a support,but also a broad international arena as a fulcrum.In 2013,General Secretary Xi Jinping first proposed the major initiative of "the belt and road ",which not only deepened the economic cooperation of various countries,but also provided a new path for the improvement of China’s national cultural soft power.Improving the soft power of national culture and the construction of "the belt and road " are both important decisions made by China in the 21 st century to adapt to the global development trend.They are especially crucial to the Chinese dream of the great rejuvenation of the Chinese nation and the world dream of "jointly building a community of human destiny",and have great practical value and long-term historical significance.In recent years,China has made a series of major breakthroughs and progress in the theoretical research and practical exploration of improving the construction of national cultural soft power.The "one belt,one road" has bound together in a common cause of today’s world multi-polarization,economic globalization,cultural diversity and social information.It is also the goal of the joint development driven by multi fields,the responsibility of global governance and the common destiny of the people who are closely related to all countries."One belt,one road" will bring many opportunities and challenges to our country’s cultural soft power.How to make full use of and take advantage of this great opportunity and development platform to show the unique charm of excellent Chinese traditional culture,enhance the influence and charisma of contemporary Chinese culture,and enhance the soft power of China’s national culture has constituted a major topic of Xi Jinping’s new era of building a socialist cultural power with Chinese characteristics.We must make full use of the "one belt and one road" as a major opportunity,adopt various effective development strategies,and enhance China’s cultural soft power by building a new economic and trade cooperation framework,strengthening cultural exchanges and cooperation,improving relevant management systems and mechanisms,and improving the system of cultural security governance.