Research On Brand Image Design Of Local Characteristic Products

The local specialty is the best embodiment of local characteristics.Basically,each place has representative specialty.As the representative of local characteristics,the brand image design of local specialty is very important,especially the brand logo design,which undoubtedly shows the local cultural characteristics.Liyuan chestnut is a brand industry of Zunhua chestnut.Although it has the strength of local brand,it has not formed a brand system.With the development and expansion of Zunhua chestnut industry,the form of chestnut in the market competition is more and more severe,and its brand image defects are more and more obvious.Based on the reality,this study analyzes the current situation of Liyuan brand development and finds out the problems.With the purpose of promoting the brand development and promoting the characteristics of hometown,it makes a set of brand image design in line with the brand culture and regional characteristics.The paper is divided into five parts: the first chapter is to understand the background of Liyuan brand through the analysis of research background and research status at home and abroad;the second chapter is to describe the related concepts and analysis of local specialty and brand image design,and sort out the significance of redesign of Liyuan brand image;the third chapter is to analyze excellent cases at home and abroad;the fourth chapter is to analyze The status quo of Liyuan brand,comprehensive understanding of the problems of Liyuan brand image,lay the foundation for the later design;the fifth chapter through the design strategy of design practice,the particularity and development of Liyuan brand with visual image.