The Integration Of The Sports Spirit And Local Culture The Research On The Creative Ideaand Expression Form Of The Emblem Of All The Previous National Games

The modern large-scale comprehensive sports events have increasingly become the link to promote the international status of the host city and to display the regional image.The visual image design of large-scale sports events is an effective way to transfer the combination of sports spirit and local cultural characteristics.The emblem design is the core and the key of the whole visual image design.It is an important topic that integrating the creative conception and expression form of the emblem design with the local culture and the sports spirit for designers in the field of theory and design practice.This paper summarizes the design style of large-scale sports event emblem by elaborating the basic context of the design of large-scale sports emblem and combining with participating in the visual image design of the 13 th National Games,and put forward the design ideas and design principle that can be used for reference in the later design practice 。This paper analyzes the design of the national games emblem by discussing the following parts: the first part mainly analyzes the research background,the purpose of the research and the basic methods used in the research;the second part mainly introduces the concept and function of the large-scale comprehensive sports event emblem design;the third part mainly elaborates the expression form and design idea of the emblem of the previous national games,and summarizes the design principles of the national games emblem;the fourth part discusses the meaning of the local culture,and how to integrate the local culture and the sports spirit in the emblem design;the fifth part analyzes the future development trend of the large-scale sports event emblem.We can accurately grasp the information conveyed in the emblem and design it with the appropriate form by the study of the relationship between sports spirit and local culture in the emblem design.