Research On The Application Of Animation Elements In Variety Show Packaging

Under the background of economic development globalization and media convergence,the domestic variety show market has developed from a single transmission mode of TV in the past to a variety of media transmission channels such as network and mobile terminal,resulting in a substantial increase in the market demand for variety shows.It is difficult for the audience to make a choice in the face of such a large variety and quantity of program contents.For producers,in this era of excessive content and scarce attention,it has become a big problem for their variety shows to win the audience’s favor.Based on the analysis of the development process of variety show packaging,this paper understands that the variety show packaging has developed from a single and partial decoration demand in the past to a comprehensive and complete set of program form and content design.With the audience’s personalized pursuit of variety shows and the enhancement of aesthetic consciousness,variety shows have been improved from the aspects of the subject matter itself and the external visual packaging to attract the audience.In this context,this paper mainly discusses the late packaging of variety shows,and discusses the application of animation elements in the packaging of variety shows based on the narrative,reconstructive,subjective and virtual features of animation elements themselves,and how animation elements can be combined with the content and theme of complex variety shows.How to realize the audience’s aesthetic needs with the packaging of animation elements;How to make use of narrative and subjectivity of animation to realize the producer’s control of program flow and emotional guidance to the audience.The article also from the television’s "on-air packing" and "off-air packing" two aspects,according to the specific variety show cases at home and abroad,combined with the characteristics of the animation itself,analysis its variety show "on-airpacking" in different location advantage and the necessity of application,at the same time,in light of the present condition of the domestic variety show packaging questionnaire survey and collect feedback,analyzed the existing shortcomings.Specific Suggestions are given on how to avoid excessive stacking of animation elements in the packaging of variety shows and how to achieve the differentiation from similar shows.Secondly,in terms of "off-air packing",this paper analyzes how to integrate the program content and its own positioning into the visual elements of packaging to create the exclusive brand image of variety shows through the case study of variety shows in the two directions of combining traditional cultural characteristics and animation images.Finally,based on the background of the age of media convergence,how to transfer the brand concept of the show to the audience,variety show on how to use different media will be passed to more people with a variety of forms,illustrates the animated elements in variety shows the application of various types of derivatives,with specific examples of the variety show with variety show derived between the possibility of mutual communication and mutual profit.It provides a basis for variety shows to get rid of excessive dependence on advertising revenue and realize the communication and profit model of multiple channels in the future.Meanwhile,it also establishes a more complete industrial chain for the variety shows market,drives the benefits of all parties with the brand value of variety shows,and finally provides a reference for win-win situation.