Application Research Of Chinese Traditional Elements On Modern Packing Design

As one of the four great ancient civilizations, China has a greatnumber of traditional elements and cultural essence, which makemany graphic designers take it as a great honor. These can be usedas rare materials. With the development wave of economic andcultural integration, market competition becomes even moreviolent. Facing with such a situation, if package design ofcommodities wants to stand out, it must give deeper culturalconnotation, while innovating. In this way, it can make commoditiesobtain the maximum profit. Current package design also can reflectin the culture and science level of a country, while promotingmerchandises and plays a key role on improving additional value ofcommodities. Therefore, for all graphic designers, how to usetraditional elements to innovate new design ingeniously appears tobe of essence.This paper studies Chinese traditional elements how tointegrate into current package design through the following fouraspects:1. Explore growth process of domestic and overseas packagedesign, and conclude the concept of package design and containedcultural deposits comprehensively. 2. Keep a foothold on Chinese traditional patterns, charactersand wash paintings, etc., elements and analyze the far-reachingsignificance and applied range after integrating these elements andmodern packing design. By regarding explorative results ofpredecessors, these elements are integrated into current individualpacking design effectively. The implementation of this applicationresearch not only dramatically promotes product taste andcompetitive capacity, but also can win over the biggest value forcommodities.3. Use art essence, view of life and value in Taoism to elaborateenlightenment of traditional culture on modern packaging design,so as to draw a conclusion that traditional elements have extensiveprospect and profound significance in packaging design or even theentire artistic designing field.4. Combine innovative practical analysis and experience ofpackaging design to discuss how our country can better inheritnational culture.