The Concept Creative Planning Case Of "Chinese Family Tradition And Parental Instruction Culture Park"

With the successful application of Tangya system for the list world heritage,Xianfeng county party committee and county government are making great effort to build the tourism brand of Tangya system.It coincides with the period when the country are increasingly emphasizing the construction of family-style.Tangya Research Institute and Tangya Intangible Cultural Heritage Management Office intend to establish a tourist sub-brand of Tangya system with a theme of "parental instruction culture",namely "Chinese Traditional Parental Instruction Culture Park" based on the natural cultural resource of "Yanjia parental instruction" in Jianshan town.Entrusted by Tangya Research Institute and Tangya Intangible Cultural Heritage Management Office to responsible for the overall conceptual creation of "Chinese Traditional Parental Instruction Culture Park".Through the preliminary field investigation,I have carried out the macro market analysis,industry analysis and SWOT analysis,from the two aspects of the overall planning concept and the park project planning to carry out park positioning,target audience positioning,strategic layout and functional positioning,and the inheritance and propagation method positioning,so as to design reasonable creative thinking on construction of cultural image,plate zoning planning,project activity planning and cultural and creative product design.It is expected to build "Chinese Traditional Parental Instruction Culture Park" into the first folk culture scenic spot with the theme of parental instruction culture,so as to promote China's excellent traditional culture,drive the Industrial upgrading of the overall Xianfeng with culture and create a unique tourism brand.