Value Assessment Of Animation Image

Animation works in all the animation elements can be animation image.The animation image refers to the animation elements with obvious characteristics and certain value in the animation works,which are created according to the action,name,appearance and other elements.With the spread of animation works,animation image gradually deep into the people.According to the image of animation,enterprises generate direct derivatives of animation film and television and indirect derivatives combined with the manufacturing industry to obtain benefits.Derivatives are the main source of realizing the value of animation image.Due to the variety of derivatives,the factors influencing the value of animation image are complex.Therefore,how to separate the value of animation image from the income of derivative products is the key and difficult point in the evaluation of animation image value in this paper.Today,the world has reached a certain level of material,people are more and more the pursuit of spiritual enjoyment.Animation products become a kind of people’s spiritual consumption,animation industry came into being.Most animation industries in different countries integrate their own cultural features or science and technology,and each country’s animation industry has its own characteristics,which are unique and hard to copy.The main benefits for animation enterprises are the benefits created by derivatives mentioned above.A correct understanding of the value of animation images can help stimulate animation enterprises to create animation images and promote the development of animation industry.In the study of animation image and animation industry,the analysis of animation industry value chain is essential.The value chain of the animation industry can reveal the animation creation and income distribution process,which is conducive to further analysis of the animation image,and analysis of its value source and influencing factors.Therefore,starting from the value chain,this paper analyzes the origin of the value of animation image and the influence factors of animation image on the earnings of animation enterprises,and then obtains the evaluation value of animation image.Aofi animation has been a listed company with the consciousness of creating the whole animation industry chain in China for a long time.In recent years,there have been animation images with novelty and topic degree(such as pleasant goat,Wolffy,hurricane war soul,etc.)generated.Therefore,this paper selects the animation image of aofi animation as the research object of the evaluation of the value of animation image.By combing the business model,value chain and promotion model of aofianimation,the income influencing factors of aofi animation were analyzed.The value of aofi animation was separated from the income through the analytic hierarchy process,and the value of the image of aofi animation was finally obtained.Through estimation,the estimated value of the image of aofi animation is about 1.8 billion yuan.Although the value seems to be large,in fact,the value gap with the foreign classic animation image is large.The main reason is that China lacks the awareness of the property rights of animation images,and unauthorized piracy of derivatives is rampant,which seriously affects the value income of animation images.Secondly,the industrial chain of aofi animation has not been established and improved,and there are many shortcomings.For example,the invested animation films and games are currently in the state of loss.Third,because the animation image of aofi animation is too monotonous,the development of animation image derivatives,only animation toys are highly recognized by consumers.Therefore,only by cultivating excellent animation talents,improving the animation industry chain and cracking down on pirated products can the development of China’s animation industry be promoted and the value of animation image be truly realized,so as to promote animation enterprises to constantly innovate and move towards a better future.